chef Recipe
Rewriting the Narrative
Renowned designer and creative strategist, Jesse Yende shows how authentic storytelling and identity can transform pain into purpose, fostering healing, connection and unity.
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Jesse Yende
Chef
About
Founder of The South Africanist: Smiley Heart Agency, Jesse Yende shows how our individual experiences are deeply personal yet profoundly universal. Through storytelling, self-discovery, and authentic self-expression, he explores how young creatives can reshape their narrative and ignite transformation. Drawing on his own journey, Jessy inspires entrepreneurs to act with purpose.
Key Insights
- Build partnerships with shared purpose to strengthen brand value and loyalty.
- Use collaboration to maximise limited resources and reach new audiences.
- Stay agile by aligning with emerging trends and purpose-driven opportunities.