Create A Brand Identity

About

Memorable, impactful brands don’t develop by accident. They are created deliberately, starting with a deep and comprehensive understanding of who the business is, what it stands for and how it conducts itself. This is the foundation on which you build your brand identity. If this sounds too abstract, you need Mosa Ntwampe’s recipe to guide you. As Group Head: Marketing & Corporate Communications at Sakhumnotho Group Holdings, Mosa understands the process of building a brand identity and shares it with infectious enthusiasm. In this recipe he unpacks what a brand identity is, the building blocks that constitute it and how to progress from understanding your brand foundation to having a logo, colour palette, typography and brand guideline - all in the interest of showing up the way you want to, consistently and with impact.

Key Insights

• Start with a strong foundation by defining your purpose vision and values before creating visuals.
• Differentiate your brand by understanding competitors and highlighting what makes you unique.
• Maintain consistency by following clear brand guildeines across all platforms.

Learning Bites