Launching A Product
Shannon McLaughlin is the founder and CEO of Ubuntu Baba, an entrepreneurship journey that has taught her invaluable lessons about launching a product.
About
Where to start when you have a product in mind that doesn’t exist yet? For Shannon McLaughlin, founder and CEO of Ubuntu Baba, that starting point was her father’s design and manufacturing expertise and experience. With his support and guidance, she developed the prototype of a baby carrier she believed would be a lifesaver for parents and infants alike. But how do you convince your potential customer base that yours is the solution they’ve been looking for? In this recipe, Shannon answers that question, describing tactics ranging from roping in friends and family to gatecrashing moms’ groups and convincing strangers to put their precious bundles in a carrier nobody has seen before. She gives valuable and practical tips on how to design your online presence to create trust in consumers’ minds, and dispels the myth that only professional web designers can build e-commerce sites. Shannon’s recipe is not only a masterclass in launching a new product, but will open your mind to the importance of being tuned in to your customers’ minds and hearts.
Key Insights
- The importance of understanding manufacturing limitations when designing a new product.
- How to approach launching a product that requires a high level of user education.
- Different tactics for testing a new product.
Learning Bites
1. What Was Ubuntu Baba’s Design Process?
2. How Did You Test The Design Before Going To Market?
3. How Did You Start Selling The Product?
4. What Marketing Tactics Have Been Effective For Promoting Your Product?
5. What Advice Do You Have For Entrepreneurs Who Are Starting A Small E-Commerce Business And Want To Build Their Own Website?
6. What Are The Key Elements Of A Successful Website Design?
7. What Were Some Of The Challenges You Had For Gaining Trust Online?
8. What Are The Challenges Of Growing An E-Commerce Business?
9. What Is Ubuntu Baba’s Refunds And Returns Policy?
